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§ masterplan.md

Clean Corporate Law Firm

A trustworthy, whitespace-heavy site for a small law practice with team profiles, practice areas and appointment booking.

All ideas
Clean Corporate

01

App overview and objectives

A law firm site that answers the questions clients are too embarrassed to ask: what this costs, how long it takes, and what happens next. Practice areas, lawyer profiles and a secure consultation request.

02

The problem worth solving

Legal clients arrive anxious and uninformed. The firm that explains process and fees plainly wins the enquiry before a competitor has finished loading its stock photography.

03

Target audience

  • Primary — Individuals and small businesses with an urgent legal problem.
  • Secondary — Referrers and corporate counsel evaluating capability.

04

Roles and permissions

  • Visitor — read-only public pages, can sign up.
  • Member — owns their own records, cannot see other users' data.

05

Core features

  • Practice area pages written in plain language with typical process and timeline
  • Lawyer profiles with credentials, languages spoken and areas
  • Fee guidance: fixed fees where possible, ranges where not
  • Secure consultation request with conflict-check fields
  • Resource library of guides and downloadable checklists
  • Office locations with accessibility information

Deliberately later

  • Client portal for document exchange
  • Online payment of fixed-fee services
  • Bilingual content

06

Technical stack

Static-rendered site with a CMS for content, one encrypted server function for enquiries.

Why: Content changes often and enquiries are rare but sensitive — static delivery plus a single hardened endpoint fits exactly.

Alternatives: A full practice-management platform site (integrated, expensive and slow to change) or a template site (cheap, generic and untrustworthy).

07

Conceptual data model

PracticeArea — name, summary, process steps, typical timeline, fee basis

Lawyer — name, title, bar admissions, areas, languages, bio

Enquiry — name, contact, area, description, conflict-check answers, status

Resource — title, type, area, file, published_at

Office — address, hours, accessibility notes, map

08

Integrations

  • Encrypted email or case-management handoff
  • Calendar booking
  • Map embed

09

UI design principles

  • Predictable structure, strong trust signals, consistent 8px spacing rhythm.
  • Restrained brand colour on actions only; neutral surfaces everywhere else.
  • Fast, accessible, and boring in the best way — nothing gets in the user's path.

10

Security considerations

  • Enquiry contents are privileged-adjacent: encrypt in transit and at rest, restrict access, and set a retention policy.
  • Conflict-check fields collected before any substantive detail is requested.
  • Clear disclaimer that submitting a form does not create a lawyer-client relationship.

11

Development phases

Phase 1 — Prove the core

  • — Practice area pages written in plain language with typical process and timeline
  • — Lawyer profiles with credentials, languages spoken and areas
  • — Fee guidance: fixed fees where possible, ranges where not
  • — Static content and design system in place
  • — Basic analytics

Phase 2 — Make it real

  • — Secure consultation request with conflict-check fields
  • — Resource library of guides and downloadable checklists
  • — Office locations with accessibility information
  • — Accounts, sign-in and password reset
  • — Empty, loading and error states everywhere

Phase 3 — Polish and launch

  • — Performance, accessibility and SEO pass
  • — Legal pages, contact route and 404 handling
  • — Wire up: Encrypted email or case-management handoff
  • — Wire up: Calendar booking

Phase 4 — Grow

  • — Client portal for document exchange
  • — Online payment of fixed-fee services
  • — Bilingual content

12

Challenges and solutions

Risk — Advertising rules vary by jurisdiction

Solution — Have all claims and testimonials reviewed against local bar rules before publishing.

Risk — Fee transparency worries partners

Solution — Publish ranges with the factors that move the price rather than a single number.

Risk — Enquiry spam

Solution — Rate limiting and a honeypot, never a puzzle that blocks a distressed client.

13

Future expansion

  • Fixed-fee product pages with online purchase
  • Webinar programme
  • Sector-specific microsites

14

Page list (12 pages)

  1. 01 PUBLIC Practice Areas — What the firm does and how.
  2. 02 PUBLIC Team — Lawyer profiles and credentials.
  3. 03 PUBLIC Insights — Guides, checklists and commentary.
  4. 04 PUBLIC Fees — How pricing works, with ranges.
  5. 05 PUBLIC Contact — Secure consultation request.
  6. 06 AUTH Sign up — Create an account with email or a social provider.
  7. 07 AUTH Log in — Return to the account, with error and lockout states.
  8. 08 AUTH Reset password — Request a reset link and set a new password.
  9. 09 APP (signed in) Account settings — Profile, email, password, language and delete account.
  10. 10 LEGAL & SYSTEM Privacy policy — What data is collected, why, and how to remove it.
  11. 11 LEGAL & SYSTEM Terms of service — Rules of use, liability and account termination.
  12. 12 LEGAL & SYSTEM 404 not found — Friendly dead end with search and links back.

15

Page map

PUBLIC             AUTH               APP (signed in)      LEGAL & SYSTEM
─────────────────  ─────────────────  ───────────────────  ───────────────────
├─ Practice Areas  ├─ Sign up         └─ Account settings  ├─ Privacy policy
├─ Team            ├─ Log in                               ├─ Terms of service
├─ Insights        └─ Reset password                       └─ 404 not found
├─ Fees
└─ Contact

key flows:
  Practice Areas ──▶ Team
  Practice Areas ──▶ Fees
  Fees ──▶ Contact
  Insights ──▶ Contact