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§ masterplan.md

Minimalist Neighborhood Café

A classy one-page site for a coffee shop: large serif typography, soft cream tones, menu cards and a reservation form.

All ideas
Classy Minimal

01

App overview and objectives

A café site that behaves like a well-set table: a beautiful menu, the story of the place, opening hours you can read in one glance, and a reservation in three taps. Success is more walk-ins and fewer phone calls asking whether you are open.

02

The problem worth solving

Most café sites are slow, image-heavy and never updated, so customers use maps reviews instead. A fast, honest, always-current site keeps the relationship with the customer instead of renting it from a platform.

03

Target audience

  • Primary — Locals and visitors deciding where to sit down in the next thirty minutes.
  • Secondary — Event planners and small groups looking to book the space.

04

Roles and permissions

  • Visitor — read-only public pages, can sign up.
  • Member — owns their own records, cannot see other users' data.

05

Core features

  • Menu with seasonal sections, prices and dietary marks, editable without a developer
  • Live open/closed status derived from opening hours and holiday overrides
  • Reservation form with party size, time slots and confirmation email
  • Story page with the roaster, the beans and the people
  • Visit page with map, parking, accessibility and public-transport notes
  • Instagram-free photo strip loaded from a lightweight gallery

Deliberately later

  • Loyalty card
  • Online bean shop
  • Event bookings for the back room

06

Technical stack

Static-first React with a light CMS for menu and hours, plus one server function for reservations.

Why: The site is read a thousand times for every write; static rendering makes it instant on mobile networks, and the tiny dynamic part stays isolated.

Alternatives: A page builder (fast to launch, slow and generic) or a full booking platform (powerful, unnecessary for a twenty-seat café).

07

Conceptual data model

MenuSection — name, order, active season

MenuItem — section, name, description, price, dietary tags, availability

OpeningHours — weekday, open, close, exceptions

Reservation — name, contact, party size, slot, notes, status

08

Integrations

  • Email delivery for confirmations
  • Map embed
  • Optional payment for deposits on large bookings

09

UI design principles

  • Generous whitespace, a two-font system, and a palette of three colours at most.
  • Photography and typography do the work; borders, shadows and gradients stay almost invisible.
  • Every screen has one clear primary action, placed in the same spot each time.

10

Security considerations

  • Reservation data is personal: retain only until the booking date plus a short window.
  • Spam protection on the reservation form without a hostile captcha.
  • Admin editing behind proper authentication, not a shared password.

11

Development phases

Phase 1 — Prove the core

  • — Menu with seasonal sections, prices and dietary marks, editable without a developer
  • — Live open/closed status derived from opening hours and holiday overrides
  • — Reservation form with party size, time slots and confirmation email
  • — Static content and design system in place
  • — Basic analytics

Phase 2 — Make it real

  • — Story page with the roaster, the beans and the people
  • — Visit page with map, parking, accessibility and public-transport notes
  • — Instagram-free photo strip loaded from a lightweight gallery
  • — Accounts, sign-in and password reset
  • — Empty, loading and error states everywhere

Phase 3 — Polish and launch

  • — Performance, accessibility and SEO pass
  • — Legal pages, contact route and 404 handling
  • — Wire up: Email delivery for confirmations
  • — Wire up: Map embed

Phase 4 — Grow

  • — Loyalty card
  • — Online bean shop
  • — Event bookings for the back room

12

Challenges and solutions

Risk — Staff never update the menu

Solution — An editing UI simple enough to use on a phone during a quiet shift.

Risk — No-shows on reservations

Solution — Confirmation plus a same-day reminder message and a one-tap cancel link.

Risk — Heavy food photography

Solution — Modern image formats, fixed aspect ratios and lazy loading; a strict image budget per page.

13

Future expansion

  • Multi-location support
  • Subscription coffee delivery
  • Table-side ordering

14

Page list (13 pages)

  1. 01 PUBLIC Home — Mood, live open status and the single strongest photo.
  2. 02 PUBLIC Menu — Everything served, always current.
  3. 03 PUBLIC Story — People, sourcing and the reason the place exists.
  4. 04 PUBLIC Visit — Hours, map, accessibility and transport.
  5. 05 PUBLIC Reserve — Short booking flow with confirmation.
  6. 06 AUTH Sign up — Create an account with email or a social provider.
  7. 07 AUTH Log in — Return to the account, with error and lockout states.
  8. 08 AUTH Reset password — Request a reset link and set a new password.
  9. 09 APP (signed in) Account settings — Profile, email, password, language and delete account.
  10. 10 PUBLIC Contact — Contact form plus real address, phone and email.
  11. 11 LEGAL & SYSTEM Privacy policy — What data is collected, why, and how to remove it.
  12. 12 LEGAL & SYSTEM Terms of service — Rules of use, liability and account termination.
  13. 13 LEGAL & SYSTEM 404 not found — Friendly dead end with search and links back.

15

Page map

PUBLIC      AUTH               APP (signed in)      LEGAL & SYSTEM
──────────  ─────────────────  ───────────────────  ───────────────────
├─ Home     ├─ Sign up         └─ Account settings  ├─ Privacy policy
├─ Menu     ├─ Log in                               ├─ Terms of service
├─ Story    └─ Reset password                       └─ 404 not found
├─ Visit
├─ Reserve
└─ Contact

key flows:
  Menu ──▶ Reserve
  Visit ──▶ Reserve
  Story ──▶ Menu